BOOKS

Business & Management

6 books

Al Ries and Jack Trout. How a product occupies one place in someone's mind.

Jeff Walker. Pre-launch, seed users and a timed open, so a release becomes one concentrated wave of sales.

Eric Ries. Ship a minimum version and let real feedback decide the next step.

Malcolm Gladwell. How something crosses a threshold and spreads from a small group to a general phenomenon.

Jonah Berger. Why some things get shared: social currency, triggers, emotion, public visibility, practical value and stories.

Robert Cialdini. Reciprocity, commitment, social proof, liking, authority and scarcity — reasons people say yes.